London’s first eye show – showcasing industry innovation

This month I attended 100% Optical, the UK’s inaugural eye show at London’s ExCeL. Thousands of eye enthusiasts congregated for three days of displays, conferences, fashion events and workshops. Coinciding with London Fashion Week, the event showcased some of the most stylish eye wear brands. In addition, suppliers were proudly displaying their new products and innovations.

I was fortunate to be one of the speakers, taking the stage to discuss communication and contact lenses; both passions of mine. People can feel that they have been overloaded with information after visiting their optometrist. With numerous tests and options available, it is vital that communication is at the forefront of patient care. Good communication skills, in particular, having a caring and listening nature, don’t always come naturally but these are qualities I feel are essential to ensure a productive patient/optometrist relationship.

After my seminar in the ‘Lens Hub’ I was able to enjoy all the show had to offer. As many of you know I love embracing new technology and am proud that Cameron Optometry has some of the most advanced technology available to the industry. So, I particularly enjoyed exploring the 3D Frame Factory to see how the 3D printers work and how frames are then produced. The process first involves taking a 3D scan of your head. I, of course, was happy to volunteer to be a guinea pig! I was then able to see the frames being produced first hand, as well as trying out a few of those that had been ‘made earlier’. They don’t look anything special at first, with clunky bits of plastic, but the finished products are quite impressive. European designers such as Patrick Hoet and Monoqool are winning numerous awards for their cutting edge frames. I will watch with great interest to see if this trend takes off in the UK.

Scanned head

3D printer

One designer who has definitely taken off and is now one of the leading names in stylish eyewear, is Robert William Morris. It was a great honour to meet the man behind the global brand William Morris London. He established the brand some 15 years ago and now it is seen as one of the most stylish choices in eyewear, which we can testify to as it is one of the most popular brands that we stock.

Ian&Robert

It was a hugely successful event and has certainly left me feeling inspired with so many fantastic products and suppliers demonstrating the cutting edge nature of the industry.

Sochi 2014: Jenny Jones Wins Historic First British Olympic Medal!

I was delighted to hear of the bronze medal won by Jenny Jones yesterday. The first medal ever won by Team GB on snow. The Winter Olympics will never have the hysteria of the London Olympics, but I’ve certainly seen a renewed flurry of Britishness.

JENNY-JONES

Over the past decade, a truly British style has evolved and British designers are taking the world by storm. We’re embracing this appetite and supporting British brands through our eyewear collections. None more so that the conservatively different William Morris London. If you were at our open day then you will have seen the whole range in its full glory. This range is not for those wanting their glasses to go unnoticed. They aren’t about blending in. These glasses are most definitely an accessory not just a necessity. Even some of our die hard lens wearers have decided to take the plunge with a pair of specs from the stylish William Morris London collection.

If you fancy brightening up your life and going British, come in and try out the range. Or why not bring a friend in for a second opinion to help you decide?

New glasses to help stroke victims

Israeli-developed spectacles costing around £1,600 per pair are being used to help stroke victims walk again.

They work by projecting an image of a tiled black and white floor into the corner of each eyepiece – the images appear to move towards the patient as their body advances prompting the brain to send signals to nerves in the legs and feet.

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