Another jam packed and very productive day at MIDO. Exciting new frames coming to Edinburgh soon
Today was more about refining what we saw yesterday and going back to see things again to really be sure.
We’ve found some beautiful styles that are unique (but not weird).We’re really excited to be bringing some UK firsts to Edinburgh too.
It’ll take us a while to process everything and get things into the practice but we’ll go as quick as we can and keep you updated here.
No pictures of frames today but this one is from the ‘Far East Pavilion’ and shows how hard it is to translate things well.
Day 1 at MIDO is over. The scale of this place is incredible. The picture below is only 1 of the 5 pavilions filled with the latest frames from around the world
We’re finding the Scandinavians have more style than any other countries – no surprise there (think about the cool glasses on Borgen and The Killing).
There are some really high quality and interesting designs many of which, we will be first in the UK to bring in for you.
Worst frame of the day prize belongs to a brand called Parasite…need I say more? Maybe try to get a picture of it tomorrow.
This weekend Ian, Heather and Gillian are jetting off to the annual MIDO glasses frames conferences in Milan. MIDO takes over 6 huge pavilions of Fieramilano, one of the largest exhibition centres in the world.
Every major frame designer in the world exhibits at MIDO and we’re hoping to find some of the latest styles and bring them back to the UK. It’s a long way to go but we want to continue our reputation for stocking some of the best frames you can find anywhere and travelling so far means we’ll find things no one else can.