The Blog

Cameron Optometry launches exclusive membership scheme, Vision+

Now offering unrivalled level of care with exclusive discounts.

This month we were delighted to launch our exclusive Vision+ membership scheme. We always wish to ensure that we provide our clients with an unrivalled level of care and by launching Vision+ we feel we are giving our clients access to the most advanced level of eye care available in the most cost effective way.

Behind the scenes we have been busy working on this for some time, researching what other optical services provide and updating our technology to ensure that Vision+ is a cut above the rest. Our aim has always been to provide the most thorough care for your eyes and we believe that we have achieved this through Vision+.

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Vision+ is exclusive to Cameron Optometry and delivers many benefits to members including:

  • Four highly regarded optometrists, making it even easier for you to have direct access to their expertise.
  • Access to our brand new Optos Daytona (link to article below) eye scanner, the most detailed available globally
  • Unlimited emergency visits and prescriptions.
  • Up to 50% off frames and 20% off all lenses that are already competitively priced.

If you aren’t already signed up to Vision+ and want to receive this level of care for you and your family, please get in touch.

Cameron Optometry invests in next generation eye care technology

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Practice welcomes most detailed eye scanner available worldwide. 

Cameron Optometry has become one of the first optometrists to offer patients the new Daytona eye care technology as part of their routine eye exams in an effort to help raise the standard and importance of regular eye exams.

Most of us remember to have our car serviced, or visit the dentist for a check up, but how many of us know to have our eyes checked even if we’re not experiencing any sight problems? Eye exams are more than just checking the need for glasses or contact lenses, but are also about checking the health of the inside of our eyes (especially the retina) and our body. The eye is the only place in the body where, without surgery, it’s possible to look in and see blood vessels, arteries and even part of the brain so it’s vital to have regular eye exams that include a comprehensive retina check.

retina-scan

Daytona is the latest imaging technology available from Optos and it offers patients the most comprehensive and groundbreaking retinal exam available in a quick and painless procedure. The high-resolution optomap images Daytona produces can help our optometrists detect early signs of eye conditions (e.g. retinal tears/detachments, macular degeneration, glaucoma) and non-eye diseases such as heart disease, high blood pressure and diabetes.

Good vision helps children realise potential in their exams

exams
Make sure your child has had their eyes examined in the last two years.

Just a reminder that exam season is almost upon us so please make sure your children have had their eyes tested to allow them to realise their potential. We have covered this in our newsletter before but make no apologies in doing so again.

Poor vision can have a detrimental effect on your child’s academic performance so please ensure you get your child’s eyes tested at least every two years. Also look out for the following signs that they could have issues with their vision.

  • Headaches and sore eyes, especially after a long revision session
  • Difficulty concentrating
  • Using fingers to track text or losing their place when reading
  • Having issues with coordination for example when playing ball games
  • Squinting or closing one eye when reading
  • Showing sensitivity to light or the glare from a screen

And as you will see from our feature below, reassure your children that if they do require some kind of correction to their vision, it needn’t be in the form of glasses as we prescribe contact lenses to many school-aged children. And remember, all children of Vision+ members, in fulltime education, receive comprehensive scans at no charge.

Remember if you’re a Vision+ member your children in FTE get all the scans they need for free’

Contact lenses for children

jessie
With the right expertise contact lenses could be a good option for your child.

At Cameron Optometry we pride ourselves on our contact lens expertise. We regularly receive referrals from other optical and health experts such as the Edinburgh’s Princess Alexandra Eye Pavilion who are looking for expertise in contact lenses.

For many parents, finding out that their children have less than perfect vision is upsetting. For most it’s a case of a relatively low level prescription so usually glasses are the chosen route, however for some their issues are more complex and the solution is less straightforward.

Such was the case for the MacKarel brothers, Jesse and Laurie. Jesse was born with some of the iris missing in each eye and has worn glasses and had patching on his eyes since the age of two. He has good vision with his glasses (he is longsighted with astigmatism) but he was finding that they didn’t work well for playing football. Sadly for many similar cases, the parents don’t realise that there are other options. We suggested that he give contact lenses a try and he was delighted with the prospect. He started with his mum inserting and removing the lenses, then starting holding his eyelids open while his mum handled the lenses and now he can take them out by himself. Now heading the ball is not an issue!

His brother Laurie was seven when he started to wear lenses having also worn glasses since he was a toddler. He has a high prescription and was required to wear his prescription all the time to help correct a squint. He has also found them to transform his sporting life, especially for tennis and mountain biking but he also opts to wear them to school some days.

The boys’ mum, Jane believes that the change from glasses to contact lenses for her sons has been a hugely positive experience and both see better with their lenses. Sadly, like many young glasses wearers, there are those moments when children have teased the boys for wearing glasses. For these boys, knowing they have the option of wearing lenses to suit their lifestyles has made a huge difference. They don’t need to sacrifice their love of sport due to the impractical nature of glasses. When they can’t be bothered inserting their lenses, they don’t but when they want to spend an afternoon in the park with a football, in go their lenses.

There are times when glasses aren’t practical for any of us, not just children. Whether it’s for sport or just a night out when you want to be glasses-free, contact lenses do not have to be a fulltime commitment. And they don’t come with an age restriction. The experience of the MacKarel brothers, shows us that with the help of their parents, even children young children can enjoy the benefits that contact lenses bring.

You’ve been framed

Glasses trends for 2015 and beyond.

We all have different relationships with our glasses. For some they are part of them, people comment when they don’t have them on, they don’t feel fully dressed without their glasses. For others they are a fashion statement. They will choose glasses for dressing down and contacts for nights out. For others they are a hidden necessity. When nightfall hits, their pyjamas and glasses go on but no one knows about them and they dread the day they have to don them in public. Whatever your relationship with your glasses, ensure it’s a happy one. If you would like to update yours, take a look at our top trends for glasses this year.

Splash of colour: if you caught any of New York Fashion Week, you’ll have seen colour and lots of it. William Morris London is a leader in style. Go all out with some
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or opt for a more subtle splash of colour with theses
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All about the curve: fluid shapes and curves are hot for 2015. Not quite as round as Harry Potter’s frames, but a strong curve can really accentuate your eyes. The Scandinavians have always led the way in eyewear and Danish designers Lindberg give other brands a lesson in design.
linberg

Step back in time: After the 1950’s dominance of 2014, the 1970’s are making a comeback. Metal frames with hints of gold or silver are a bold choice and popular for those who want to look extra sharp in their work wear. Add these Clubmasters to a power suit to give you an extra confidence boost.
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Tortoiseshell is also making another come back and are a popular addition to the Vintage collection from William Morris London. http://www.williammorris.co.uk/william-morris-collections/vintage-readers?product_id=550

Dark and dynamic: Ray-Ban’s classic black Wayfarer is not just for the sun. These classic frames continue to be one of our bestsellers.
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And Guess do a slightly smaller version that are also a popular choice for everyday wear.

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Cameron Optometry patient on course to combat river blindness

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Edinburgh professor winning battle against cause of preventable blindness.

River blindness is a nasty disease caused by a parasitic worm called onchocerca volvulus who’s larvae are spread by black flies which breed in fast flowing rivers, hence the name. It is estimated that around 25 million people are affected by the disease, largely in Africa, making it the second leading cause of infectious blindness worldwide.

One of our patients, Professor Taylor, began working on the causative agent of river blindness back in 1981, with the long-term aim of developing a vaccine. And as he nears retirement, we are delighted to hear that he is close to achieving his goal. The vaccine has been developed and is now the final stages of trialling. It will initially be used initially to protect vulnerable children and after wider trials, it is hoped that the Edinburgh University professor, could have found the vaccine to eradicate this awful disease.

You can read more in this leaflet from Professor Taylor

20% off glasses including sunglasses

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Discount on all glasses, including designer ranges.

This is the perfect time to update your glasses collection. Vision+ members now receive 20% off any glasses, including sunglasses. If you’re fed up wearing the same pair of glasses day in, day out, this is a great chance to add some new frames to your collection. And with the summer approaching, you can pick up the latest Ray-Bans with 20% off, with or without prescription lenses.

In addition, we always offer our Vision+ members 50%* off replacement glasses whether yours have gone astray or seen better days. If you aren’t currently a Vision+ member but would like all the benefits that membership brings, please ask in practice for details.

*conditions apply

Optometrists could ease pressure on GP practices

As pressure on GP surgeries mount and patient groups call for better access to doctors, pharmacists are being lined up to assist in relieving this pressure. Optometrists could also play a role in freeing up GPs. This article from the BBC states that pharmacists will need further training before this can happen. However, this is not the case with optometrists, as we regularly treat patients with eye ailments, prescribing medication where required. However what is required is education and communication.

When patients have eye ailments, they need to be encouraged to think optometrist not GP. We’ve covered this topic before in articles about how optometrists can alleviate pressure on A & E departments and we have highlighted how many GPs lack confidence in treating eyes.

I would like to see the optical industry putting similar proposals forwardin Scotland to encourage health professionals across the country to combine with the optical industry to ensure that when people have issues with their eyes, their first port of call is their optometrist.

Don’t let the eclipse leave you with eye damage

As Friday morning’s celestial spectacle nears, people are flocking to Scotland for the best view of the first eclipse in over 15 years. Not to be the ones to spoil a party, we must take this opportunity to reiterate the words from the Association of Optometrists regarding the damage that looking directly at the eclipse could do to your eyes.A glance for even a minute could lead to you burning the back of your eyes.
Ensure you don’t look directly at the sun and please don’t see it as the opportunity for the perfect solar selfie. Doing so puts you at risk of blindness as you will undoubtedly keep looking up to see when your moment to snap is upon you.

eclipse

Binoculars and cameras are a no no as they will concentrate the already powerful rays into your eye. Leave the photography to the experts with the super solar filters.Pinhole cameras are another option if you can get your hands on one, or if you want to make your own Blue-Peter-style follow the steps in this BBC article. Specifically designed eclipse-viewing glasses are also available to buy quite cheaply. Sunglasses on the other hand will provide no protection.

For those of you stuck in the office, you’ll be pleased to hear that the safest way to view it is on TV or online. If you have a bit of time on your hands and want to learn all there is to know on the subject of eclipse viewing, the Royal Astronomical Society have a PDF you can download here.

Protect your eyesight

“Prevention is better than cure.” “You only get one set of eyes, look after them.” Just a couple phrases that any optical professional will say on a daily basis. So with that in mind, please take some time to read this article from the RNIB. Advice that we just can’t say enough.

NHS_for eye problems

If you can’t follow all of our tips, make sure you do the most important thing: visit your optician and have an eye exam!

1. Wear sunglasses: Ultraviolet light from the sun can cause damage to your eyes. To reduce risks, when outside in the sun always wear sunglasses that have a UV factor rating and carry the CE mark.
2. Take regular screen breaks: If you use a computer, take frequent breaks from your screen – at least one an hour. Resting your eyes can avoid headaches, eyestrain, soreness and double vision.
3. Eat the right food: Foods containing either lutein or zeaxanthin can help prevent eye conditions like cataracts and age-related macular degeneration. They are found in many fruit and vegetables including: mango, squash, broccoli, green beans, and spinach.
4. Know your family eye history: Glaucoma is a condition which if detected early can be treated and controlled. It can be hereditary, so if family members have the condition you need to get your eyes tested more regularly.
5. Clean your contact lenses: Only use commercially prepared solutions for contact lens care. Never use tap or distilled water, or saliva. If you don’t stick to a strict cleansing routine your eyes can become infected and you risk corneal disease, or even the loss of an eye. You should never sleep in your contacts unless advised you can by the optometrist.
6. Wear safety glasses: Cleaning, DIY or gardening can be hazardous to your eyes as chemicals, garden debris, or nails and splinters can all cause injury. Consider wearing safety goggles.
7. Diabetics: Although the majority of people with diabetes don’t experience any eye problems, people who have diabetes are at risk of losing vision through a condition called diabetic retinopathy. If you have diabetes you should have an eye exam at least once a year.

Visit your optician: More than half of all sight loss is avoidable if the cause is caught early. A regular eye exam can identify any early indications of diseases such as cataracts, glaucoma and age related macular degeneration. It can also identify other problems such as diabetes and high blood pressure for which the optometrist can refer you back to a GP. It is recommended that people have an eye test every two years but research shows that one in four of us fail to do this.

Advice from www.rnib.org.uk.

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