The Blog

Sunglasses trends for 2015


We handpick our favourite sunglasses for 2015.

Sunglasses: the one accessory that you can justify for health reasons. Providing essential protection from the suns harmful rays, whilst adding style to any outfit. Now that’s worth an investment. But what to buy?

Mirrored, embellished, colourful, round, square, aviators, there are some big decisions to be made. Here are our favourites for this summer.


Ray-Ban steels the show yet again. The good news is they are never last season. The better news is there are always new twists on the classics if you want an upgrade. This season it’s all about the lens. The classic aviator is still firmly in vogue, however the lenses are getting brighter with the new range of Flash Lenses. From the subtle copper to the out there green, you’ll need a pair for every outfit! If you prefer the Wayfarer, the Cosmo range also allows you to add colour to your look.


Maui Jim offers a stylish alternative to Ray-Ban’s Aviator in the Pilot which suits most face shapes. Generally offering more adventurous styles than the classics from Ray-Ban, the Big Beach frame is a light-weight sporty frame, perfect for fun and games in the sand.


William Morris London is one of our most popular brands for prescription glasses and the sunglasses are also proving to be a hit. A classic British brand, the sunglasses range is small but perfectly formed. These Jackie-O inspired frames are sure to stand the test of time.


And for the epitome of designer glasses, Prada sunglasses are created to get you noticed. These tortoiseshell frames are on trend and provide excellent protection for the delicate skin around the eye area.

All our sunglasses are available in prescription and non-prescription lenses. And remember, all Vision+ members receive 25% off all glasses.

Reduce the risk of becoming short-sighted


Spending more time outside may help slow the progression of short-sightedness.

Although there is no conclusive evidence on how to prevent short-sightedness, numerous studies have indicated the following may well assist in preventing or slowing the progression of short-sightedness in both children and adults.

  • Increase the amount of time you spend outside each day. The brightness of natural light is thought to limit the rate of progression.
  • Take regular breaks from close work e.g. look away from your desk for a minute or so to change focus, or change tasks every 30-60 minutes to alter the focusing demands on your vision.
  • Try to limit additional close work (over and above school or work) to two hours per day. This includes reading, hand held computer games, drawing, homework and computer work.
  • There has been a role suggested for vitamin D in the control of myopia and although there is currently no significant evidence to support this, we would suggest that you may wish to take vitamin D supplements.

Thinner, lighter lenses for less


Thinner is usually considered preferable when it comes to lenses. We are offering an ‘index upgrade’ on all Nikon lenses until the end of October 2015.

The index is the density of the lens and the higher the number, the thinner and lighter the lenses for example, pay for 1.5 and get 1.6. It includes all types of lenses including varifocals. If you are looking to update your spectacles, come in and see us  before the end of October to benefit from this offer.

Ray-Ban giveaway

Sunglasses: the one accessory that you can justify for health reasons. Providing essential protection from the suns harmful rays, whilst adding style to any outfit. Cameron Optometry stocks a range of designer brands, from trusty Ray-Bans which are never last season, to William Morris London’s super stylish range and the über cool beach vibe of Maui Jim, to the classic range from fashion giants Guess. Decisions, decisions.


For your chance to win a pair of new-season Ray-Bans, just like the Cameron Optometry Facebook page. All existing likers will be entered into the prize draw automatically. The lucky winner will be able to select their new frames from the Ray-Ban range in Cameron Optometry’s Edinburgh New Town practice, receiving expert advice from one of their eye care specialists during their visit.

Terms and conditions

  • Prize must be collected in person from Cameron Optometry, 5 St Vincent Street, Edinburgh.
  • The closing date for entries (likes) is 6 August 2015. The winner will be selected at random on 7 August 2015. The winner will then be informed by 10 August 2015.
  • The winner must redeem their prize in person by 11 September 2015.
  • The winner is permitted to select any Ray-Ban sunglasses currently stocked by Cameron Optometry, Edinburgh.
  • Prize value will not exceed £180.
  • Entry is open to residents of the UK except employees (and their families) of Cameron Optometry.
  • No responsibility can be accepted for entries lost, delayed or corrupted, or due to computer error in transit.
  • The prize is as stated, is not transferable to another individual and no cash or other alternatives will be offered.
  • The winner agrees to the use of their name relating to any post-winning publicity.
  • Reasonable efforts will be made to contact the winner via Facebook. If the winner cannot be contacted within 10 days, or are unable to comply with these terms and conditions, Cameron Optometry reserves the right to offer the prize to the next eligible entrant drawn at random.

Short-sightedness in children must be managed

A study out this week has found that yet again the rate of myopia (short-sightedness) in young people is on the rise. Now more common between aged 25 and 29 than those aged 55 to 59, with as many as half of this age group suffering from the condition.

The research from King’s College London also found that those with a higher education are more likely to suffer from myopia than those who left school at 16. It is still not clear exactly why people develop myopia however, these findings further indicate that people who spend more time working on computers and reading, seem more likely to suffer the condition. The research also suggests another contributing factor could be the lack of time spent outdoors.

In response to research like this, Cameron Optometry is soon to launch a myopia control clinic that will work to halt the progression of myopia in young children. The use of contact lenses in childhood can make a real difference in a bid to ensure that by the time children become adults, their myopia has not deteriorated as it would if left untreated. Severe myopia can lead to more serious eye conditions such as glaucoma and retinal detachment reaffirming the need for myopia control.

Through a shark’s eyes

The Shark documentary on BBC 1 last night was fascinating (and a pleasant break from GE coverage!). Sharks have a bad reputation, not least as a result of the 1970’s blockbuster, Jaws. But actually they are a species that pose very little threat to humans and instead are truly majestic creatures.


You may think this is a little off topic. What do they have to do with the human eye? Well you might be surprised to learn that the shark’s eye structure is very similar to that of a human’s eye with a cornea, lens, retina, pupil and iris. In fact so similar that the shark cornea has been used in human eye surgery.

However the eye surround is very different. Many sharks don’t blink, they just use their eyelids when they need protection and rarely close their eyes. Some don’t even have eyelids, instead species like the great white roll their eyes into their head when they need protection, usually when feeding. They also have the ability to see in the dark due to the eye tissue called the tapetum lucidum which can lead to their eyes appearing to glow in the dark, much like the household cat.

From the goblin shark to the tasselled wobbegong, there is a lot more to the species than the great white which stole the show in the Steven Spielberg thriller. We need to preserve the lives and habitats of this remarkable predator.

Ian Cameron named UK Contact Lens Practitioner of the Year

Pioneering work recognised at Optician Awards

Contact Lens Practitioner - Ian Caneron

We are delighted to announce that managing director, Ian Cameron, has been named UK Contact Lens Practitioner of the Year at this year’s Optician Awards. Recognising the specialist work he performs on a daily basis, the award is an acknowledgement of his work supporting those with complex eye conditions.

A thrilled Ian said, “It is a great honour to receive this award, especially as the judging panel is made up of highly regarded optical industry experts. I am hugely passionate about the work I do and am always eager to help those with specialist eye conditions who had thought that they couldn’t wear contact lenses. Lenses have life-changing potential for some people, from babies who have had cataracts removed, to those who have complex conditions like keratoconus, it’s my job to find the right approach to ensure they can enjoy all the benefits that contact lenses can bring.

“We are soon to launch a specialist myopia (short-sightedness) clinic for children in a bid to stop their vision deteriorating throughout their childhood, through the use of specialist contact lenses. This is an approach that has shown great results but parents, and even some optical professionals, are unaware of the potential benefits of contact lenses in halting the progression of myopia.”

The award will sit alongside our Association of Optometrists (AOP) UK Practice of the Year award and Donald Cameron’s AOP Lifetime Achievement Award which he collected last year.

You only get one pair of eyes, so you really should give them the best possible care. That is what everyone at Cameron Optometry aims to do every time a patient walks in to the practice. It has been an incredible few years for the practice and we are confident the success will continue in the coming years with our fantastic team here.


Calls for tighter regulation on the laser eye industry

Further to a report calling for tighter regulations in the laser eye sector, Ian appeared as an expert guest on BBC Radio Scotland to discuss the procedure. At the moment anyone who is a qualified doctor, such as a GP, can perform laser eye surgery without any specialist eye training.The feature also follows protests this week by individuals who feel they have experienced ‘botched’ laser eye surgery, reiterating calls for tighter regulation.

Ian discussed what is involved in laser eye surgery, a process where the front of the eye is reshaped to change the prescription. In an industry that is currently booming, he pointed out that it takes regulators time to catch up and this is what is required in this case. He also discussed the lack of transparency in a sector where private companies are not obliged to publish their statistics so the estimate that around one in twenty people experience problems with the procedure, could in fact be higher.

The advice from Ian is to make sure you fully research your specific surgeon, not just the clinic. Check out their training, reputation and experience in the specific area and ensure that you are always treated by that individual. In addition, ask your own optometrist for a recommendation before undertaking a procedure, which if it goes wrong, could leave you with permanent eye damage.

Listen to Ian’s thoughts and advice here.

Cameron Optometry launches exclusive membership scheme, Vision+

Now offering unrivalled level of care with exclusive discounts.

This month we were delighted to launch our exclusive Vision+ membership scheme. We always wish to ensure that we provide our clients with an unrivalled level of care and by launching Vision+ we feel we are giving our clients access to the most advanced level of eye care available in the most cost effective way.

Behind the scenes we have been busy working on this for some time, researching what other optical services provide and updating our technology to ensure that Vision+ is a cut above the rest. Our aim has always been to provide the most thorough care for your eyes and we believe that we have achieved this through Vision+.


Vision+ is exclusive to Cameron Optometry and delivers many benefits to members including:

  • Four highly regarded optometrists, making it even easier for you to have direct access to their expertise.
  • Access to our brand new Optos Daytona (link to article below) eye scanner, the most detailed available globally
  • Unlimited emergency visits and prescriptions.
  • Up to 50% off frames and 20% off all lenses that are already competitively priced.

If you are currently a pay-as-you-go client, you will notice that some of our charges, like annual eye examinations, have increased since you last visited. Please visit for more details. Most clients will find that signing up to Vision+ is now the most cost-effective way to pay for your eye care. For further information please visit the website or email

Cameron Optometry invests in next generation eye care technology

Practice welcomes most detailed eye scanner available worldwide. 

Cameron Optometry has become one of the first optometrists to offer patients the new Daytona eye care technology as part of their routine eye exams in an effort to help raise the standard and importance of regular eye exams.

Most of us remember to have our car serviced, or visit the dentist for a check up, but how many of us know to have our eyes checked even if we’re not experiencing any sight problems? Eye exams are more than just checking the need for glasses or contact lenses, but are also about checking the health of the inside of our eyes (especially the retina) and our body. The eye is the only place in the body where, without surgery, it’s possible to look in and see blood vessels, arteries and even part of the brain so it’s vital to have regular eye exams that include a comprehensive retina check.


Daytona is the latest imaging technology available from Optos and it offers patients the most comprehensive and groundbreaking retinal exam available in a quick and painless procedure. The high-resolution optomap images Daytona produces can help our optometrists detect early signs of eye conditions (e.g. retinal tears/detachments, macular degeneration, glaucoma) and non-eye diseases such as heart disease, high blood pressure and diabetes.

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5 St. Vincent Street, Edinburgh EH3 6SW
0131 225 2235