London’s first eye show - showcasing industry innovation - Cameron Optometry | Cameron Optometry
London’s first eye show – showcasing industry innovation

London’s first eye show – showcasing industry innovation

Posted on 20th February 2014

This month I attended 100% Optical, the UK’s inaugural eye show at London’s ExCeL. Thousands of eye enthusiasts congregated for three days of displays, conferences, fashion events and workshops. Coinciding with London Fashion Week, the event showcased some of the most stylish eye wear brands. In addition, suppliers were proudly displaying their new products and innovations.

I was fortunate to be one of the speakers, taking the stage to discuss communication and contact lenses; both passions of mine. People can feel that they have been overloaded with information after visiting their optometrist. With numerous tests and options available, it is vital that communication is at the forefront of patient care. Good communication skills, in particular, having a caring and listening nature, don’t always come naturally but these are qualities I feel are essential to ensure a productive patient/optometrist relationship.

After my seminar in the ‘Lens Hub’ I was able to enjoy all the show had to offer. As many of you know I love embracing new technology and am proud that Cameron Optometry has some of the most advanced technology available to the industry. So, I particularly enjoyed exploring the 3D Frame Factory to see how the 3D printers work and how frames are then produced. The process first involves taking a 3D scan of your head. I, of course, was happy to volunteer to be a guinea pig! I was then able to see the frames being produced first hand, as well as trying out a few of those that had been ‘made earlier’. They don’t look anything special at first, with clunky bits of plastic, but the finished products are quite impressive. European designers such as Patrick Hoet and Monoqool are winning numerous awards for their cutting edge frames. I will watch with great interest to see if this trend takes off in the UK.

Scanned head

3D printer

One designer who has definitely taken off and is now one of the leading names in stylish eyewear, is Robert William Morris. It was a great honour to meet the man behind the global brand William Morris London. He established the brand some 15 years ago and now it is seen as one of the most stylish choices in eyewear, which we can testify to as it is one of the most popular brands that we stock.

Ian&Robert

It was a hugely successful event and has certainly left me feeling inspired with so many fantastic products and suppliers demonstrating the cutting edge nature of the industry.


Related Posts

One patient’s myopia management journey

13th August 2019

Zara became Cameron Optometry’s 50th myopia management patient in early 2019. Referred from another optometrist, she was ten years old and already had a prescription of -4 which means she was relian...

Read more

NOW CLOSED: We are recruiting: Retail optical assistant/Front-of-house 

12th August 2019

JOB APPLICATIONS NOW CLOSED Cameron Optometry is an award-winning optometry practice and eyewear boutique, based in Edinburgh’s New Town. The practice is now looking to welcome a new member to ou...

Read more

Cameron Optometry reaches Myopia Management milestone

01st August 2019

Encouraging news for the battle against increasing rates of short-sightedness in children Cameron Optometry is delighted to announce it now has over 50 patients using Myopia Management contact lense...

Read more

Welcome to our latest sustainable eyewear brand, Neubau

30th July 2019

Sustainable, stylish, independent eyewear. Welcome to Neubau Eyewear. We have been searching for another sustainable brand to add to our range and are delighted to say Neubau ticks all the boxes. An i...

Read more