Time for style - Cameron Optometry | Cameron Optometry
Time for style

Time for style

Posted on 10th April 2014

I was pleased to read about The Bradley Timepiece being up for a design of the year award at London’s Design Museum. The watches I’ve seen before for those with visual impairments have been functional. They tell the time. They don’t look stylish! These days people wear watches like sunglasses, yes they serve a purpose, but they are also worn to add style. So why shouldn’t those with visual impairments be afforded the same luxury?

Bradley Timepiece watch

The Bradley Timepiece, named after a gold-medal-winning Paralympian swimmer who lost his sight in Afghanistan, allows users to not only see what time it is, but to feel what time it is. It is being recognised as a desirable watch, not just for those who are blind, with many being pre-ordered by those without visual impairments.

Hopefully this watch will pave the way for other designers to create good looking objects and accessories that combine the practical with the stylish. The view that blind people care less about their appearance is incorrect and unhelpful.

designmuseum.org


Related Posts

Coronavirus, COVID-19, advice

24th March 2020

In response to the outbreak of the coronavirus, COVID-19, we are advising all patients to follow the latest Government advice, NHS advice and guidance from Health Protection Scotland. This page wil...

Read more

Colour analysis at Cameron Optometry

02nd March 2020

Colour can have a way of transforming how we look and feel. We love colour at the Frame Room. We regularly encourage our patients to jump out of their comfort zones and embrace brightly coloured eyewe...

Read more

Cameron Optometry becomes only Scottish practice with five independent prescribing optometrists 

27th February 2020

Cameron Optometry’s longest-serving optometrist, Heather Grandon, has completed her Independent Prescribing qualification with an impressive 95% in her final exam. Heather joins our other four optom...

Read more

Celebrating 50 years in practice

21st February 2020

This year we reach a new milestone; Cameron Optometry is 50. We are looking forward to a year of celebrations, as we reflect on this past half century, as well as looking towards the next 50 years in ...

Read more